The aim of the present study is to analyse the introduction of new species and new products into the market in order to help reduce pressure on the main species exploited. Thirty interviews were carried out at research institutes and fish processing plants. Among these, 12 were research institutions, six of which did research on new species and technological innovations in the fishery industry, and only two reported the results of their research adopted by the industrial sector. Among the 18 fishing processing plants where interviews were held, 12 had introduced new species and 12 had introduced new products in the last four years (more the one response per factory). Regarding the development and use of technology in the fish processing plants, the results demonstrate that both the institutions and processing plants play important roles, but have little articulation. It is important, however, that both work together towards the needs of the industry in an attempt to define lines of research with economically viable products from which the industry can benefit and improve its development.