CONVERGENCE BETWEEN BEHAVIOR ANALYSIS AND ECONOMICS ON THE EXPLANATION OF CHOICE BEHAVIOR

Abstract

This paper aims to identify how behavior analysis and economics are complementary on the explanation of choice behavior, particularly intertemporal choices, through a literature review. Both behavior analysis and economics researchers have used mathematical models, usually exponential and hyperbolic formulations, to quantify intertemporal choice behavior. Considering theoretical aspects and characteristic models from each area, the present paper concludes that, despite differences in approach, exchange between findings from behavior analysis and economics can contribute to the integrated advance of scientific knowledge. Keywords: behavioral economics, choice behavior, intertemporal choice, quantification of choice.