STUDY ON THE SEASONAL OF THE PRODUCT MACARONI IN THE RETAIL MARKET IN THE STATE OF PARÁ

Abstract

ABSTRACT: The macaroni product is an important component of the diet of the Brazilian, but in recent years has been an increase in their prices due to the variation in the price of wheat in the international market. This sharp increase has no effect on the setting of the price of pasta in the country, considering, mainly, that Brazil imports most of the wheat used to make breads, pastas, cookies and more. This time, it was estimated the seasonal index´s of pasta in a historical series from January 2000 to June 2007. The analysis consisted of deciduous East Index, Index Seasonal True, upper and lower limits in the price of pasta over a year and analysis of amplitude and Cyclical Index. This study may assist in planning and marketing companies that sell this product considering the best time for training stock.   KEY-WORDS: marketing, planning, stock of building.